Okay, it's time to get right down to it. Take off the gloves and promote your work. Do you think it's too self-serving to talk about yourself? Does a Ford dealership brag about Chevy or Toyota?
I don't think so!
It's time to understand that if you don't have faith in your work, who will?
There's a difference between pride and promoting what you do. How far would a craftsman go if he only encouraged you to buy from competing craftsmen? So no more soft punches, take off the gloves and wallop the reader with how good your work is. We'd better believe in ourselves or why should anyone else?